INTERNET MARKETING

 Internet Marketing is the science and arts of serving your organizational online needs. It includes:

Marketing your services and products online.
Keep watching your competitor’s online activities
Ways to boost your organizational reputation online
Branding of your products and services online

Internet marketing is relatively a new medium as compared to electronic and print media, however it has started showing its effectiveness soon after its inception. Today, billion of dollars are involved in internet advertisement and it is growing with a very fast pace.

Today at least 1 billion people are using internt worldwide. Only in Pakistan the number of internet users has reached to 75 million. The most widely circulated Daily DAWN Karachi news paper has a readership of 0.75 million only.

Main objective of internet marketing is to generate traffic to your web site. However internet marketing has other aspects as well.

Comparing with other mediums of advertisements, internet has at least following advantages:

1. It is relatively low cost
2. Long lasting
3. Able to convey more information
4. Much more exposure than any other medium

There are three stages for Internet Marketing consultancy

1. Awareness of product and services
2. Web site development
3. Killer Internet Marketing Strategies

Internet marketing for small business is most beneficial for under development countries because it is an easy and cost effective mean for small and medium size companies to introduce themselves in the market of development countries